About

Hello, I’m Claudia, the founder of Hot Off the Shelf, a book marketing agency built to help authors stop feeling overwhelmed by marketing and start feeling confident about getting their book in front of readers. I help authors simplify marketing through strategy and gorgeous graphics that make their book pop and stop the scroll. Hot Off the Shelf aims to turn readers who discover your book into a loyal community who engage with your content. I also want to build a community of authors through my own channel and support them, whether or not they’re my clients (this is your sign to check out my socials if you haven’t already).

Hot Off the Shelf started in my bedroom at university, when my mum (Victoria Walker, author) sent me a graphic she had created and told me she was going to post it on her socials… I told her no. I would do a better one, maybe one that looked a bit less tragic. This spiralled into creating her an actual author account and posting regularly, and eventually fully managing her socials while still collaborating with her to make sure her personal (or author) brand shone through. Of course, I always have my nose in a book, which makes this my dream job.

I’m a Gen Z marketer, which means social media is basically my first language. I live and breathe online culture, trends, and the kind of content that gets people to stop scrolling. Your socials, emails and any other marketing channels you use will always be informed by recent changes and new strategy to help your books thrive.

My love of reading (and, yes, shamelessly stalking authors on Instagram) gives me a perspective that most marketers don’t have. I understand readers and the book community, and I know how to translate that into strategy that feels authentic. My passion for books and my ongoing marketing work with publishers have given me valuable industry experience. I’ve seen first-hand how the right approach can grow and strengthen an author’s community, turning casual followers into dedicated readers.

My favourite genre is romance, as you might have guessed from my pink branding! But every author is welcome here, so please don’t let the pink fool you. Whatever your genre, your audience, or where you’re at in your publishing journey, there’s a place for you at Hot Off the Shelf. When I’m not deep in a marketing strategy, you’ll find me with my nose in a book (of course!) or off exploring a new city. If you’d like to chat about book marketing, I’d love to hear from you. Feel free to fill out the contact form.