About

Hello, I’m Claudia, the founder of Hot Off the Shelf, a book marketing agency built to help you stop feeling overwhelmed by marketing and start feeling confident about getting your book in front of readers. I help authors turn their books into a brand, their readers into a community, and their launch into a moment worth remembering.

Hot Off the Shelf started from a simple idea, what if I could combine my two favourite things: books and marketing? What began as helping my mum (Victoria Walker, author) with the odd task, quickly grew into something I love and am proud of.

I’m a Gen Z marketer, which means social media is basically my first language. I live and breathe online culture, trends, and the kind of content that gets people to stop scrolling.

My love of reading (and, yes, shamelessly stalking authors on Instagram) gives me a perspective that most marketers don’t have. I understand readers, I understand the book community, and I know how to translate that into strategy that feels authentic. My passion for books and real industry experience means I’ve seen first-hand how the right approach can grow and strengthen an author’s community, turning casual followers into dedicated readers.

My favourite book genre is romance, if you couldn’t guess by my pink branding! But every author is welcome here, so please don’t let my pink branding fool you. Whatever your genre, your audience, or where you’re at in your publishing journey, there’s a place for you at Hot Off the Shelf.

When I’m not deep in a marketing strategy, you’ll find me with my nose in a book (of course!) or off exploring a new city.

If you’d like to chat about your book marketing, I’d love to hear from you, feel free to fill out the contact form.