Services

Explore what Hot Off the Shelf has to offer, from launch strategy to social media. These services are designed to meet your marketing needs, whether you’re looking for a full strategy or something specific.

Launch Strategy

Got a book coming out? Or do you have a backlist waiting to get noticed? A launch strategy will help build anticipation and get your readers excited about your upcoming release. We help shape your social media content, email marketing and print materials, making your marketing channels feel consistent.

Author Branding

Looking for a stronger visual identity? Hot Off the Shelf can help readers recognise you instantly. From colour palettes to event materials, this service helps your online presence and in-person set-up feel cohesive.

Showing up consistently on social media is a real challenge for authors, especially when you’d rather be writing. Hot Off the Shelf specialises in social media services, keeping your feed active without you having to hit pause on your writing. We create social media posts, captions and content plans that help you show up consistently, build a community and promote your books.

Email Marketing

Email marketing is one of the best forms of marketing for authors. Hot Off the Shelf offers newsletter set-up for new authors, as well as packages for authors who don’t have the time to spend on their email marketing.

Other Services

Looking for something else? Hot Offf the Shelf also offfers extras such as templates, A+ Content and author talks.

FAQs

How do I know which service is right for me?

If you're not sure, the best step is to get in touch via the contact form. Hot Off the Shelf can talk through what would help most based on your situation.

Will you help with my backlist, or only new releases?

Both! Whether you're launching a brand-new title or giving an older book a fresh push, Hot Off the Shelf can help. Backlist marketing is a brilliant way to keep readers discovering your earlier work, and we're just as excited about those stories as your latest release.

Do you work with traditionally published authors, or just indie/self-published?

Both! Whether you're published through a traditional house or independently, Hot Off the Shelf is here to support you. If you're traditionally published and working alongside a publisher's marketing team, we're happy to complement what's already in place.

Do you manage my social media accounts, or just create the content?

Both options are available. The standard social media service creates the graphics, captions, and content plans, all you have to do is post, so you retain full control of your accounts. However, for authors who'd prefer a more hands-off approach, full social media account management is also available. Get in touch to discuss which option suits you best.

What if I don't like a post design?

All posts include up to two amendments per graphic, so there's always room to refine things. That said, we do everything we can to get it right from the start. At the beginning of every project you'll complete a briefing questionnaire and we'll have an initial call to make sure we really understand your vision, your brand, and your audience before any design work begins. The goal is that the first draft already feels like you.

Which platforms do you create content for?

Hot Off the Shelf creates content for all major social media platforms, so whether your readers are on Instagram, Facebook, TikTok, or elsewhere, we've got you covered. If you're unsure which platforms are worth your time and energy, that's something we can help you figure out too!

Do you offer ongoing retainer arrangements?

Yes, for authors who want consistent, long-term support across multiple books or ongoing social media, retainer arrangements are available. Every retainer is tailored to what you need, so the best first step is to drop an email to hello@hotofftheshelf.co.uk to chat through what that might look like for you.

What is a content plan, and do I have to buy posts too?

A content plan is a standalone strategic roadmap to help you build community and post with purpose. You can buy it on its own if you want to create the content yourself.

Can you design my author event stall/table layout?

Yes! This is explicitly part of the branding service, focused on making your table at book fairs and signings visually cohesive and memorable.

What file formats will I receive?

This depends on the service, social media posts are delivered as PNG files, while templates (whether purchased individually or included in a branding package) are supplied as editable Canva files. However, if you would like a specific format we can provide it!

Who owns the designs once the project is complete?