Launch Strategy

Your book launch deserves more than a single Instagram post. Launching a book is one of the most exciting moments in an author’s journey, and it deserves a strategy. At Hot Off the Shelf, we build launch plans that create real buzz, grow your community and make sure your book gets the attention it deserves. Every launch strategy is tailored to you and your book, covering everything you need across social media, email marketing and print marketing.

All launch strategies start with a video call (or a briefing questionnaire) so you get the strategy you want at a price point that feels comfortable. Hot Off the Shelf can work around your goals, timeline and budget. Launch strategies are the perfect choice for any author launching a new book or promoting a book from their backlist. We aim to take the overwhelm out of launching by taking the marketing off your hands.

Just thinking about social media? Own the Shelf is one of our most comprehensive packages and is perfect for a book launch, giving you all the content and promotional materials you need.